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Corporate Image Management Services
Diagnostic questions

Ask these questions to evaluate the performance of your corporate image management:

  1. Does your web site and marketing materials accurately reflect your organization and the full extent of its capabilities, or do you find yourself “filling in the blanks” when talking to potential clients?
  2. Do your product and service lines match your clients’ reality and the problems you can solve for them?
  3. Do your outside communications consultants have the sophistication necessary to act as effective “information brokers” between your organization’s principals and the media?
  4. Are your marketing efforts coordinated and mutually reinforcing, and are they focused on quality rather than quantity?




A holistic approach to managing your impact

Sometimes underlying issues prevent an organization from achieving the thought leadership it seeks. The communications strategy may need to be reenergized and refocused. The organization's online presence may need to be rethought to incorporate new technologies for connecting with clients and other stakeholders. Product and service lines may have to be reorganized to better reflect the needs of the organization’s audience. Often, these challenges are intertwined.

Athlon has extensive experience in all elements of corporate image management, aligning those elements with each other and with the essence of the organization. This alignment between “inner" and “outer” does more than make marketing efforts more effective—it strengthens the organization by making it  easier for it to adhere to its vision of itself. This is why a solid corporate image so often leads to success in operations, innovation, recruiting, and retention—leading, of course, to further success. 

Managing the various elements of an organization's corporate image is an ongoing process and one in which an outside perspective can be particularly helpful. We work with CEOs and senior marketing leaders to identify the weak points and to develop and execute a strategy to generate results that are cost effective, enduring and measurable.