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Working in 2030: what does tomorrow’s talent want?

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That we will work differently in 2030 is a given for many organisations. How will we get to work in 2030? And are we still even going into work? Does the office still exist as we know it today? Flexible working is only becoming more popular. The line between the professional and private life is blurring. We’re currently seeing that flexibility is the code word to bind new talent to your organisation. And that trend doesn’t seem to be stopping any time soon.

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In a digital world, mobility goes much further than whether or not you get a lease car. Organisations are increasingly focusing on mobility solutions in the broadest sense of the word. Solutions that can be different for each employee. And it doesn’t have to be by car. In a future-oriented policy, other means of transport and a personal mobility budget are also among the possibilities. Employees no longer cling to just one choice. They determine for themselves how they get from A to B each time.

Mobility policy as a standard-bearer for new talent

The War for Talent plays a prominent role in more and more organisations. How do you attract the talented employees of tomorrow? And how do you make sure they stay? If we look at organisations that have been among the preferred employers for years, the answer is clear: flexible working hours, diversity in the workplace, or a lot of personal responsibility. These employers go to a lot of trouble to remain attractive to their people, including in terms of mobility.

Increasing urbanisation has a strong influence on employee mobility. Parking space is becoming scarcer and more expensive. More and more cities are introducing a Low Emission Zone, which you will eventually only be able to enter driving a (partly) electric vehicle. When organisations set up shop near the station, more employees come by public transport. Download our latest whitepaper for a deeper insight into the appeal of a good mobility policy.

More flexible working with more flexible transport

Developments such as flexible workplaces, conference calls, and Skype, Zoom, or Microsoft Teams ensure that employees come into the office less. One day you cycle to a flexible workplace, the next day you take the train to the office. Is there a major traffic jam? Then you can take an electric bike instead of the car.

Access to transport becomes more important than possession. With the launch of the federal mobility budget, the company car is still a worthy option, but it must be environmentally friendly enough. And tax exemptions for employees are a nudge to choose alternative means of transport. You can read more about the advantages of the mobility budget in our latest white paper.

Flexible working is becoming the norm, but the office is not a thing of the past yet. Location policy will become very important to attract new employees, especially when the economy picks up. The gap between living and working is getting smaller and smaller. A poorly located office can inadvertently put a stop to that.

Want to know more about working and living in 2030? Read our latest white paper: Living, Working, and Mobility in 2030.

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