This is a tag management system for managing JavaScript and HTML code snippets used to enable the implementation of tracking, analytics, personalization and marketing performance tags and tools.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.
Technologies Used
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Aggregated data about tag firing
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
United States of America
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
Data Recipients
- Alphabet Inc.
- Google LLC
- Google Ireland Limited
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/
Click here to read the cookie policy of the data processor https://www.google.com/intl/de/tagmanager/use-policy.html
Cette infographie a été créée en mars 2020 sur la base des réponses à notre enquête sur la mobilité réalisée à l'automne 2019 auprès des PME et des indépendants.