Cookie Statement

Athlon uses cookies and similar technologies, such as HTML5 web storage and local shared objects (all referred to as 'cookies' below), to record the preferences of users and optimize the design of its websites. It makes navigation easier and increases the user-friendliness of a website.

Cookies are small files that are stored on your end device. They can be used to determine whether there has been any contact between us and your end device in the past. Only the cookie on your end device is identified. Personal data can only be saved in cookies if you have given your consent or if it is essential for technical reasons, e.g. to enable a secure login.

By using our website, you consent to the use and storage of cookies on your end device. However, you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies from being saved on your end device by setting your browser to "not accept cookies". You can delete cookies stored on your end device at any time. The exact instructions for how to do this can be found in the manual for your browser or end device.

If you choose not to accept cookies, it may result in a reduced availability of the services provided on our website.

We categorize cookies as follows:

Essential cookies (type 1)
These cookies are essential for websites and their features to work properly. Without these cookies, services such as the vehicle configurator may be disabled.

Functional cookies (type 2)
These cookies enable us to improve the usability and performance of websites and to provide various features. Functional cookies can store language settings, for example.

Performance cookies (type 3)
These cookies collect information about how you use websites. Performance cookies help us, for example, to identify especially popular areas of our website. In this way, we can adapt the content of our websites more specifically to your needs and thereby improve what we offer you. These cookies do not collect personal data. Further details on how the information is collected and analyzed can be found below in the section 'Analysis of usage data'.

Third-party cookies (type 4)
These cookies are installed by third parties, e.g. social networks. Their main purpose is to integrate social media content on our site, such as social plugins. Information about how we use social plugins can be found in our Privacy Statement.

We use the following cookies on our website:

Cookie name


Cookie type


Online publishers use Doubleclick to display adverts on their websites. Floodlight is a conversion tracking system which consists of tags that track activity on the website.

Type 4

DoubleClick Floodlight

Type 4

Google Adwords User Lists

Creates user lists to run targeted ads.

Type 4

Google Analytics

Providing website owners libraries to record information about the page a user has seen, for example the URL of the page.

Type 4

Google Dynamic Remarketing

Remarketing tool to show ads.

Type 4


Analysis and feedback tool that reveals the online behavior and feedback of a website's visitors.

Type 4


Tool to remember information about a user and track their behavior while on a website.

Type 4


Analysis of usage data

We use cookies to track the preferences of visitors and to identify especially popular sections of our website. In this way, we can adapt the content of our website more specifically to your needs and thereby improve what we offer you.

For the purpose of statistical analysis Athlon uses Google Analytics and Flurry Analytics products.

If you do not wish Athlon to collect and analyze statistical data related to your visit, you may object to the future use of your data at any time (opt-out).

For the technical implementation of your objection it is necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons the opt-out cookie will only affect the browser you object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.

Google Analytics requires the use of data that is collected during the visit of this website. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

Click here to install the opt-out cookies.

Changes to Cookie Statement

 Athlon advices you to regularly check the Cookie Statement to stay alert to any changes.

Athlon - 20th of May 2018