
Pieter Goossens appointed as VP International Commerce & Strategic Partnerships
02-06-2025
Athlon has appointed Pieter Goossens as VP International Commerce & Strategic Partnerships per 1 June, a position he held on an ad interim basis until now.
Thursday, March 12, 2020
Athlon, one of the leading fleet mobility providers in Europe, expands its international Partnership Network to Turkey by partnering with Hedef Filo. Now Athlon can deliver aligned products and services in an additional market while also having a direct entry to stay up-to-date with the latest ins and outs in the world of business mobility in Turkey.
Marchel Koops, Chief Commercial Officer of Athlon: “Turkey is an interesting market since a lot of international companies are doing business there. We can now seamlessly support them with our offerings in that market. Hedef Filo is a good fit for us since they also put the customer first. We are looking forward to jointly providing the best services to our customers.”
Önder Erdem, Managing Director of Hedef Filo: “With this cooperation, global companies who choose to lease their vehicles from Athlon in many countries, will benefit from Hedef Filo’s wide range of product portfolio and quality services with global standards in Turkey.”
The partnership includes leasing and services such as consulting, maintenance, roadside assistance, accident management and repair, custom documentation & insurance and international reporting.
Athlon Partnership Network
Athlon has a direct presence throughout Europe, with offices and resale points in 11 countries. To provide fleet services to international customers in more than 20 markets, Athlon cooperates with trusted partners.
About Athlon
Athlon is one of the leading providers of vehicle leasing and fleet management in Europe, managing 425,000 vehicles. Athlon has developed innovative, sustainable and cost-efficient business mobility solutions for more than 100 years. The company enables people to move hassle-free through integrated and sustainable fleet & mobility solutions. Athlon constantly pushes boundaries to clear the way for the customers to enjoy mobile life.
Headquartered in the Netherlands, the company is active in over 20 countries in Europe as well as North America, directly, or via partners. Athlon is part of Daimler AG and is operated by Daimler Mobility AG.
About Hedef Filo
Hedef Filo, founded in 2003, is the leading fleet leasing company of Turkey with its fleet of 20,000 contracted vehicles. Hedef Filo targets to enhance the mobility standards of its customers by providing privileged fleet solutions. The company provides wide range of services, including operational and financial instruments that are tailored for its customers’ requirements. Hedef Filo covers whole country through more than 200 highly experienced specialists and has direct offices in Istanbul, Ankara, Izmir and Bursa.
02-06-2025
Athlon has appointed Pieter Goossens as VP International Commerce & Strategic Partnerships per 1 June, a position he held on an ad interim basis until now.
02-12-2024
Almere - In her new role, Sonja is responsible for Legal & Compliance across Athlon. She succeeds Youssef Saidi who left Athlon per 30 November to pursue his career outside the company.
27-08-2024
Almere - Sabine Kroesemeijer is the new HR Country Manager of Athlon BeNeLux and International. Since the beginning of the year, she has held this position on an interim basis. Sabine is part of the Management Team of Athlon BeNeLux and reports to Head of HR and ExCom Member Esther Westerhof.