Athlon uses cookies for various purposes
We want to ensure optimum use of our website for you, and also to continually improve our website. We can then also show you usage-based content and advertising, and, to this end, we work with selected partners (Google, Eloqua, YouTube, LinkedIn - add other data recipients if applicable). You also receive advertising on other websites through these partners.
By consenting you also agree that data will be transferred to the USA and potentially other countries. In such countries, authorities may have easier access to such data and you may have fewer rights to oppose such access, as compared to the European Union.
You can revoke your voluntary consent at any time. You can find further information (including on data transfers) and setting options under "Settings" and in our privacy statement.
The Daimler Lawlift tool helps with creating consent banners for the website in your own language. If you answer the questions/ fill in the fields on the left hand side of the tool, the Consent banner (2nd tab, see screenshot) will be adjusted and automatically created according to your needs.
link: https://daimler.lawlift.com/Mcjng
If you choose not to accept cookies, it may result in a reduced availability of the services provided on our website.
The cookies '__RequestVerificationToken' and 'umsid' are used by the website. These cookies are first-party cookies and used by this website for making sure the website works.
Purpose
Make sure that the website works
Location of Processing
European Union (Webserver and database are located in The Netherlands)
This is a tag management system for managing JavaScript and HTML code snippets used to enable the implementation of tracking, analytics, personalization and marketing performance tags and tools.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.
- Functionality
Technologies Used
- Pixel
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Aggregated data about tag firing
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
United States of America
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
Data Recipients
- Alphabet Inc.
- Google LLC
- Google Ireland Limited
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/
Click here to read the cookie policy of the data processor https://www.google.com/intl/de/tagmanager/use-policy.html
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to analyze the website behavior of the website visitor. Based on this information, we can improve the user experience and personalize content for each specific website visitor. In order to do so, we process, amongst other things, your anonymized IP address, cookie ID, website and clicking behavior, how you got to visit our website and your browser data. uMarketingSuite has no access to this personal data. We retain this personal data for 720 days.
Purpose
Analysis of visitors and their behaviour & optimization of the website
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
This is a web analytics service.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.
- Analytics
Technologies Used
- Cookies
- Pixel Tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Date and time of visit
- Usage data
- Click path
- Browser information
- Device information
- JavaScript support
- Pages visited
- Referrer url
- Downloads
- Flash version
- Location information
- Purchase activity
- Widget interactions
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
Data Recipients
- Alphabet Inc.
- Google LLC
- Google Ireland Limited
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains https://tools.google.com/dlpage/gaoptout?hl=de
Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en
The Oracle Eloqua asynchronous tracking scripts allow you to track visits to your website seamlessly without affecting the page load time for your visitors.
When you visit a website with the Oracle Eloqua asynchronous tracking scripts deployed, cookies are placed in your browser. Cookies help identify you as a website visitor according to your specific browser and computer combination in the event that you return to this domain. As visitors browse your website, Oracle Eloqua uses cookies and the visitor's IP address to build a visitor record.
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to test different versions of a page to see which one performs best. This so-called A/B testing is being done anonymously and based on randomness each visitor gets assigned a version of the page. The version that the visitor sees is stored in database and linked to the uMarketingSuite cookie. uMarketingSuite has no access to any personal data. We retain this for 720 days.
Purpose
Optimizing the conversion on our website
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie to personalize your website experience. Depending on previous behavior on our website, or the way you've entered the website the uMarketingSuite allows us to show different content or pages. Based on the uMarketingSuite cookie we collect the behavioral data and by the personalization module within the uMarketingSuite we have the ability to personalize the content for an individual visitor.
Purpose
Optimizing your website experience by showing the visitor the most relevant data available on our website.
Location of Processing
European Union (Webserver and database are located in The Netherlands)
Technologies Used
Cookies
The LinkedIn Insight Tag is a piece of JavaScript code that we add to our websites, with your concent, through Google Tag Manager, to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors.
Processing company
Gardner House, 2 Wilton Pl, Dublin 2, Ierland
Data Purposes
We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.
LinkedIn does not share the personal data with Athlon, it only provides reports and alerts (which do not identify you) about the website audience and ad performance. LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. LinkedIn also uses data that does not identify you to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
Technologies Used
- Pixel
- Google Tag Manager
Data Collected
The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp.
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
United States of America
Retention Period
The IP addresses are truncated or (when used for reaching members across devices) hashed, and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.
Data Recipients
Privacy policy, DPA & opt-out
- Terms of the data processor
- LinkedIn Data Processing Agreement
- LinkedIn Cookie Policy
- Opt out: LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
This is a video player service.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.
- Displaying Videos
Technologies Used
- Cookies (if "Privacy-Enhanced Mode" is not activated)
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- IP Address
- Referrer url
- Device information
- Watched Videos
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
Data Recipients
- Alphabet Inc.
- Google LLC
- Google Ireland Limited
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/
Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en
Google Conversion Linker
Conversion Linker tags are used to allow tags to measure click data so that conversions are measured effectively. In this way we can deploy our campaigns as efficiently as possible.
Google Ads conversion tracking
Google's Global Site Tag has been implemented to measure conversions. This tag adds visitors to basic remarketing lists and sets new cookies, which store information about the ad click that brought a user to your website. The event snippet works in conjunction with the Global Site Tag to track actions that should be counted as conversions.