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Disclaimer - How Athlon protects its intellectual property
Privacy Statement
Cookies - How it works and what happens when you accept them

Athlon Car Lease International B.V. uses cookies for various purposes

We want to ensure optimum use of our website for you, and also to continually improve our website. We can then also show you usage-based content and advertising, and, to this end, we work with selected partners (including Google, Eloqua, YouTube, LinkedIn). You also receive advertising on other websites through these partners. By consenting you also agree that data will be transferred to the USA and potentially other countries. In such countries, authorities may have easier access to such data and you may have fewer rights to oppose such access, as compared to the European Union. You can revoke your voluntary consent at any time. Please find further information and settings options under "Settings" and in our privacy statement.

Technical required

First party cookies

Google Tag Manager

uMarketingSuite Analytics

Analytics & Statistics

Google Analytics

Eloqua

Comfort

A/B Testing

Personalization

Marketing

YouTube

Technical required First party cookies

The cookies '__RequestVerificationToken' and 'umsid' are used by the website. These cookies are first-party cookies and used by this website for making sure the website works.

Purpose

Make sure that the website works

Location of Processing

European Union (Webserver and database are located in The Netherlands)

Technologies Used

For more information see also https://int.athlon.com/privacy-statement/.

Technical required Google Tag Manager

This is a tag management system for managing JavaScript and HTML code snippets used to enable the implementation of tracking, analytics, personalization and marketing performance tags and tools.

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

Functionality

Technologies Used

Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

Aggregated data about tag firing

Legal Basis

In the following the required legal basis for the processing of data is listed.

Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

United States of America

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

Data Recipients

Alphabet Inc.
Google LLC
Google Ireland Limited

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

Worldwide

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/

Click here to read the cookie policy of the data processor https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/

Technical required uMarketingSuite Analytics

On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to analyze the website behavior of the website visitor. Based on this information, we can improve the user experience and personalize content for each specific website visitor. In order to do so, we process, amongst other things, your anonymized IP address, cookie ID, website and clicking behavior, how you got to visit our website and your browser data. uMarketingSuite has no access to this personal data. We retain this personal data for 720 days.

Purpose

Analysis of visitors and their behaviour & optimization of the website

Location of Processing

European Union (Webserver and database are located in The Netherlands)

Technologies Used

Analytics & Statistics Google Analytics

This is a web analytics service.

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Purposes

Analytics

Technologies Used

Cookies
Pixel Tags

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

Date and time of visit
Usage data
Click path
Browser information
Device information
JavaScript support
Pages visited
Referrer url
Downloads
Flash version
Location information
Purchase activity
Widget interactions

Legal Basis

In the following the required legal basis for the processing of data is listed.

Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.

Data Recipients

Alphabet Inc.
Google LLC
Google Ireland Limited

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

Worldwide

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://tools.google.com/dlpage/gaoptout?hl=de

Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en

Analytics & Statistics Eloqua

The Oracle Eloqua asynchronous tracking scripts allow you to track visits to your website seamlessly without affecting the page load time for your visitors.

When you visit a website with the Oracle Eloqua asynchronous tracking scripts deployed, cookies are placed in your browser. Cookies help identify you as a website visitor according to your specific browser and computer combination in the event that you return to this domain. As visitors browse your website, Oracle Eloqua uses cookies and the visitor's IP address to build a visitor record.

Comfort A/B Testing

On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to test different versions of a page to see which one performs best. This so-called A/B testing is being done anonymously and based on randomness each visitor gets assigned a version of the page. The version that the visitor sees is stored in database and linked to the uMarketingSuite cookie. uMarketingSuite has no access to any personal data. We retain this for 720 days.

Purpose

Optimizing the conversion on our website

Location of Processing

European Union (Webserver and database are located in The Netherlands)

Technologies Used

Comfort Personalization

On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie to personalize your website experience. Depending on previous behavior on our website, or the way you've entered the website the uMarketingSuite allows us to show different content or pages. Based on the uMarketingSuite cookie we collect the behavioral data and by the personalization module within the uMarketingSuite we have the ability to personalize the content for an individual visitor.

Purpose

Optimizing your website experience by showing the visitor the most relevant data available on our website.

Location of Processing

European Union (Webserver and database are located in The Netherlands)

Technologies Used

Marketing YouTube

This is a video player service.

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Purposes

Displaying Videos

Technologies Used

Cookies (if "Privacy-Enhanced Mode" is not activated)

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

IP Address
Referrer url
Device information
Watched Videos

Legal Basis

In the following the required legal basis for the processing of data is listed.

Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

Alphabet Inc.
Google LLC
Google Ireland Limited

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

Worldwide

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/

Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en

Marketing LinkedIn

The LinkedIn Insight Tag is a piece of JavaScript code that we add to our websites, with your concent, through Google Tag Manager, to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors.

Processing company

Gardner House, 2 Wilton Pl, Dublin 2, Ierland

Data Purposes

We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.

LinkedIn does not share the personal data with Athlon, it only provides reports and alerts (which do not identify you) about the website audience and ad performance. LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. LinkedIn also uses data that does not identify you to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.

Technologies Used

Pixel
Google Tag Manager

Data Collected

The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp.

Legal Basis

In the following the required legal basis for the processing of data is listed.

Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

United States of America

Retention Period

The IP addresses are truncated or (when used for reaching members across devices) hashed, and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.

Data Recipients

Privacy policy, DPA & opt-out

Terms of the data processor
LinkedIn Data Processing Agreement
LinkedIn Cookie Policy
Opt out: LinkedIn members can control the use of their personal data for advertising purposes through their account settings.